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On the afternoon of February 21, the chairman of the Provincial Political Consultative Conference, Wang Rong, led a research group to visit and investigate related cultural enterprises, emphasizing the need to grasp the development trend of the whole media and promote the cultural integration of Guangdong, Hong Kong and Macau.

The research team first came to the Cool Dog Company and visited the Internet music equipment display area such as the listening and singing integrated platform to learn more about the construction and operation of the company in the network of genuine music music library and online music live broadcast. Then the research team came to NetEase, and communicated with the representative of the operation team of NetEase Cloud Music, and listened carefully to the report of the project team in the operation of the company, support the original music industry, and build a cultural social platform. Wang Rong affirmed the achievements of the two companies. He pointed out that technological innovation has penetrated into all levels and links of cultural product creation, production, dissemination and consumption, and rapidly developing Internet technologies, constantly enriching and changing the cultural lifestyles and ways of thinking of the masses, and becoming a cultural undertaking and cultural industry development. The important engine.

Wang Rong said that the just-released "Guangdong, Hong Kong and Macao Dawan District Development Plan" has clearly defined the construction of the Humanities Bay Area and the strengthening of the cultural soft power of the Dawan District. We must pay close attention to the historical opportunities for the construction and development of Guangdong, Hong Kong and Macao Dawan District, actively play the role of innovation in Internet technology, accelerate the construction of the Humanities Bay Area, promote the in-depth integration of culture and science and technology, and better meet the diverse spiritual culture of the people. Demand, together to shape and enrich the humanistic spirit of Dawan District. It is necessary to give full play to the advantages of Guangdong, Hong Kong and Macao‘s similar geographical and cultural contexts, actively plan and carry out relevant cultural activities, establish and improve the institutional mechanism for effectively promoting the integration of culture and science and technology, improve the public cultural service system in the Dawan District, and effectively enhance the urban cultural taste and create Dawan District City Cultural Card, expanding the influence and radiation of Lingnan culture. It is necessary to profoundly understand the development trend of media integration, comprehensively use emerging technologies such as AI, innovate humanities communication methods, enrich cultural exchange content, promote the innovation and development of cultural industries, and make positive contributions to promoting cultural exchanges between Guangdong, Hong Kong and Macao.

Wu Weipeng, secretary general of the Provincial Political Consultative Conference, and relevant experts and scholars participated in the survey.